Signs of the Times: The National Journal of Display Advertising, May 1932. Vol. 71, No. 1.
Wonderfully graphic magazine with tons of advertisements, articles about notable ad campaigns, notice on industry regulations, etc. A true tradesman's journal, it gives updates on community events, including deaths and accidents, and has great classifieds "Opportunity Exchange" and "Ready Reference Directory." Softcover quarto, 11.75 x 8.75 inches, 106pp. In Fair to Good condition with a 1.5-square-inch loss at the bottom edge of the rear wrap, which has a piece of Japanese paper lightly tacked around it to prevent further damage but is easily removed. Modest soil and general handling wear, but contents are complete. Special issue with "Seven Articles by and for Small-Community Signists" as well as theatrical signage and the graphics-only "Art and Design Section," plus Coca-Cola profile.