Signs of the Times: The National Journal of Display Advertising, May 1931. Vol. 68, No. 1 (Silver Jubilee Issue)
Wonderfully graphic magazine with tons of advertisements, articles about notable ad campaigns, notice on industry regulations, etc. A true tradesman's journal, it gives updates on community events, including deaths and accidents, and has great classifieds "Opportunity Exchange" and "Ready Reference Directory." Softcover quarto, 11.75 x 8.75 inches, 122pp. Inner wraps printed with green accents, black and white illustrations throughout text. Fair copy only with a large 7 x 2.5-inch loss to the rear wrap; a piece of Japanese paper is lightly tacked around the tear to prevent further damage, but can be easily removed. Closed tear at the foredge of the last 20 or so pages; wraps with considerable soil and general handling wear to the volume, though the contents appear mercifully clean and complete. This Silver Jubilee issues includes many portraits and biographical features, articles on the history and development of modern advertising, "In Tribute to the Old Timer."