Commercial Show Cards

Flexible hardcover 8vo, 7.75 x 5 inches, 77pp. Volume 43 in the International Correspondence School series. This section, intended for students who have already mastered the lettering and design exercises in previous sections, focuses on the professional aspects of designing show cards, including pricing and establishing good business practices. Very Good condition with light rubbing to extremities. Previous owner's signature opposite the title page, and name stamped intermittently, maybe 4-5 times in the text margins (not on the plates). Very handsomely illustrated and with extensive technical detail and crafty tips like using a toothbrush to achieve airbrushed effects. Some great Art Nouveau and Art Deco designs.