Chain Store Management; Vol. 10, No. 12: December, 1934 (Christmas edition)
Softcover 8vo, 34pp. Stapled red and black printed wraps, profusely illustrated in b&w. Feature article on an inspirational delivery boy, trends in advertising and suggestions for maximizing festive meat sales (mostly ham). Full of merchandising tricks and managerial tactics, a “personals” section, and plenty of great advertisements. VG+ with minor rubbing to the exterior and the slightest vertical crease (as from having been carried slightly bent in the hand), but a fresh copy overall.