{"product_id":"b-f-johnson-real-photo-illustrated-circular-to-agents","title":"B. F. Johnson real photo illustrated circular to agents","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\"Dear Friend: How-d' y-do?\" A two-page letter, ditto-printed on watermarked paper, 12 x 8.5 inches. Very Good with light toning and soil at the folds. Featuring an albumen portrait, just under 2 x 1.5 inches, inserted at the sentence, \"It can be done to better advantage, I am sure, if we stand face to face, looking each other in the eye, so here I am, dressed in my best Sunday clothes.\"\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn addition to the graphic novelty, the letter is interesting as a version of \"job training\" for canvassers, who must \"have a warm, earnest description at your tongue's end so you can apply it it in an easy, natural manner.\" \u003cmeta charset=\"utf-8\"\u003eHe names the benefits of canvassing: \"the outdoor exercise that stirs your blood and sends it bounding through your system with new energy and force--contact with others which quickens the intellect and increases your business capacity--opportunities to help and cheer others which will enlarge your sympathies.\"\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eParts of the letter sound like a father trying to motivate a deadbeat son (\u003cmeta charset=\"utf-8\"\u003e\"...somehow what I have said to you in the past hasn't seemed to take hold... I don't think you begin to realize what can be accomplished...\"); but Johnson's youthful portrait seems to be more like a call to arms for the generation of men raised in the aftermath of the Civil War; the literal sons of the Confederacy. \u003cmeta charset=\"utf-8\"\u003e\"The time has come for strong, earnest, organized effort on the part of those who have pluck and energy to win their way...\" \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe message is left broad enough to apply to any canvassing book: \"We have placed in your hands a grand, good book, and one of the strongest sellers ever published in this country.\" At the time, \u003cem\u003eChrist in the Camp; or, Religion in Lee's Army\u003c\/em\u003e was a bestseller; as well as \u003cem\u003eThe Davis Memorial Volume; or, Our Dead President, Jefferson Davis\u003c\/em\u003e. B. F. Johnson became best known for their series of biographical readers featuring Confederate heroes.\u003c\/p\u003e","brand":"[canvassing, book trade]","offers":[{"title":"Default Title","offer_id":50520116396182,"sku":"Q2528","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0315\/9778\/9229\/files\/haec_city-67_203e0c9c-feb8-4794-8842-2724da9e9783.jpg?v=1790527703","url":"https:\/\/alsobooksbooks.com\/products\/b-f-johnson-real-photo-illustrated-circular-to-agents","provider":"Haec City \/ Also Books","version":"1.0","type":"link"}