Kelley, E. Thomas (ed.); H. C. Menefee (president)
Signs of the Times: The National Journal of Display Advertising, October 1931. Vol. 69, No. 2
Wonderfully graphic magazine with tons of advertisements, articles about notable ad campaigns, notice on industry regulations, etc. A true tradesman's journal, it gives updates on community events, including deaths and accidents, and has great classifieds "Opportunity Exchange" and "Ready Reference Directory." Softcover quarto, 11.75 x 8.75 inches, 148pp. Inner wraps printed with red accents, black and white illustrations throughout text. Fair copy only with heavy soil to the wraps and outer pages, creasing, tearing around the edges including a chip to the upper front cover, chipping along spine. Many ideas for Christmas ad designs as well as several features on signage and display lettering. Beat, but complete.
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