Signs of the Times: The National Journal of Display Advertising, February 1932. Vol. 70, No. 2.
Signs of the Times: The National Journal of Display Advertising, February 1932. Vol. 70, No. 2.
Signs of the Times: The National Journal of Display Advertising, February 1932. Vol. 70, No. 2.
Signs of the Times: The National Journal of Display Advertising, February 1932. Vol. 70, No. 2.
Signs of the Times: The National Journal of Display Advertising, February 1932. Vol. 70, No. 2.
Signs of the Times: The National Journal of Display Advertising, February 1932. Vol. 70, No. 2.
Signs of the Times: The National Journal of Display Advertising, February 1932. Vol. 70, No. 2.
Signs of the Times: The National Journal of Display Advertising, February 1932. Vol. 70, No. 2.
Signs of the Times: The National Journal of Display Advertising, February 1932. Vol. 70, No. 2.
Signs of the Times: The National Journal of Display Advertising, February 1932. Vol. 70, No. 2.
Signs of the Times: The National Journal of Display Advertising, February 1932. Vol. 70, No. 2.
Signs of the Times: The National Journal of Display Advertising, February 1932. Vol. 70, No. 2.
Kelley, E. Thomas (ed.); H. C. Menefee (president)

Signs of the Times: The National Journal of Display Advertising, February 1932. Vol. 70, No. 2.


First Edition. Cincinnati, OH: The Signs of the Times Publishing Co., 1932.

Wonderfully graphic magazine with tons of advertisements, articles about notable ad campaigns, notice on industry regulations, etc. A true tradesman's journal, it gives updates on community events, including deaths and accidents, and has great classifieds "Opportunity Exchange" and "Ready Reference Directory." Softcover quarto, 11.75 x 8.75 inches, 106pp. Inner wraps printed with green accents, a few ads with red accents, black and white illustrations throughout text. Fair to Good copy with loss to page 69-70, where it looks like part of an ad was torn out, otherwise complete. Chip to the spine head and 1 x 2-inch loss to the bottom corner of the cover, which has a piece of Japanese paper lightly tacked around the tear to prevent further damage but is easily removed. The defects are greatly compensated for by the particularly nice graphic content in this issue, which features bold Art Deco pieces in the "Art and Design Section," which is printed on a slightly deeper paper stock. This issue published in advance of "National Sign Week," with much of the content suited to the occasion.


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